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Sunday 29, Nov 2009RSS Feed
Maryland Governor Martin O'Malley Recognizes 150th Anniversary of John Brown's Raid With Cultural Heritage Tourism Award.
Producing over 10,000 unique visitors as well as over 20,000 unique page views during the month of October the www.johnbrownraid.org website is a perfect example of a very simple but highly effective website. Web designers often consider themselves artists rather than business people. Many web designers do not understand or get the big picture. They often lack a basic understanding of sound business models and marketing strategies that a website should encompass. In addition, web site designers often try to show off their skills with fancy web pages with lots of graphics, flashy animations and completed styles. The designer is so often fixated on spending tens of thousands of dollars on "the look" that they often neglect, or fail to realize the importance of allocating any money or resources towards effectively marketing the site. They also seldom educate the website owner on how important driving relevant traffic to the website is in order to be successful. Driving relevant traffic along with making it easy for the viewer to find the information they are seeking is essential for a website's success.

A simple, but well designed, web site that delivers to the visitor the content they are looking for and encourages them to contact you for more information along with a strong marketing initiative is more often than not, a formula for success on the web.

In this day and age of more and more people having high speed connections, the KISS system (keep it simple and short) is perhaps the best and most often overlooked web development strategy that web designers often lose sight of. The www.johnbrownraid.org website is a perfect example of a highly effective KISS system website.

The Hagerstown-Washington County Convention and Visitors Bureau recently received the Maryland Governor's Cultural Heritage Tourism Award at the Maryland Tourism and Travel Summit.

The award was presented in recognition for the bureau's work in promoting the 150th anniversary of John Brown's Raid on Harpers Ferry.

The bureau sponsored and hosted the 150th Anniversary of John Brown's Raid Web site (www.johnbrownraid.org) developed and designed by DH WEB. The Hagerstown-Washington County Convention and Visitors Bureau did a significant amount of marketing and promotion for the event, which was named a Top 100 Event in North America by the American Bus Association.

Thomas B. Riford, president and CEO of the Hagerstown-Washington County Convention and Visitors Bureau, was presented with the award. Riford gave recognition to the four-state John Brown 150th anniversary committee, which planned more than 100 commemoration events.

"I was very pleased to accept the award at the Maryland Tourism and Travel Summit from the governor," Riford said. "I accepted the award on behalf of the entire multi state and multi county committee."

Maryland Gov. Martin O'Malley announced the recipients of the 2009 Maryland Tourism Awards, which were selected by the Maryland Office of Tourism and the Maryland Tourism Development Board, at the summit held earlier this month in Ocean City, Md.

Two new John Brown's Raid projects are in the works.

"Echoes of John Brown," a movie and travelogue sponsored and produced by the CVB and professionally done by Historical Entertainment, will be available at the Downtown Hagerstown Visitor Welcome Center and at Harpers Ferry (W.Va.) National Historical Park. The premiere of the film is scheduled for Dec. 2.

A new CD of John Brown music and Civil War music also has been produced by the CVB. The CD contains all original songs performed by Jenny Avila and her band and will be available soon
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