| Friday 09, Sep 2011 |  |
| Quick Response Codes - Why You Need Them. |
A QR Code is (QR - short for Quick Response) is a relatively new type of bar code that you often find in newspaper & magazine advertisements, on billboards, on a web page, a window decal, on business cards, identification badges, printed on clothing or even tattoos.
They are used to take information from all types of media such as print and electronic and can very easily be scanned or put it in to your smartphone.
Once the QR Code is scanned into your smartphone, it may give you details about that business, take you to a web page, display a map, enter you into a contest, present you with a coupon, play a video, dial a phone number, send you to a Facebook or Twitter page, provide event registration info, deliver a text message and much more.
The reason why they are much more powerful than the traditional bar codes is their ability to store and display much more data, such as URL addresses, geo target coordinates, text and more.
The other key feature of QR Codes is that instead of requiring a specialty hand-held scanner to use them, all modern smartphones can easily scan them with the use of a simple free app.
DH WEB is currently working on a very large soon-to-be-released project, similar to Groupon, that delivers coupons and promotional items for Las Vegas Resorts and Casinos. The project uses QR Codes to track the coupon usage and delivery.
QR codes and their marketing potential are still somewhat in the early stages of usage are only beginning to be used by advertisers to their full potential.
Businesses and organizations, no matter how big or small, can surely benefit from the use of QR codes in a myriad of ways from ecommerce applications, to marketing, to social media, to information sharing and more, the possibilities are really endless. Generating the QR codes is super easy using the variety of free online QR Code generators.
Contact DH WEB today if you have an idea you would like to implement for a QR Code campaign, tracking, promotion, custom web page or have any further questions.
Feel free to scan the two above QR Codes with your smartphone and see what type of content they deliver.
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